Creative Marketing starts with finding out what motivates customers to buy a particular product or service. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer...

Firms do not have a choice about whether or not to carry out any marketing. Every organisation markets itself, if only through the kinds of products and services it offers and the standard of its customer...

Business is the process of making a profit by providing proucts or services which people want to result of the drive to make a profit, firms create wealth which is then distributed within the economy. For...